News
Pyjama party: sales of luxury loungewear are going through the roof, proving staying in is officially the new going out
They say that fashion trends serve as an accurate economic indicator. So it’s safe to say that in autumn 2019, you’re probably better off staying in bed.
Blame Brexit fatigue. Blame social anxiety. Blame the rain. Whatever the cause — perhaps it’s all of the above? — Sleep is big business, with the name of your mattress (Emma or Eve?) now a greater marker of the zeitgeist than your cocktail order.
Confirmation of this comes via an annual retail report from John Lewis & Partners — the UK’s largest employee-owned business and therefore a reliable barometer for what the great...
PJs aimed at raising funds for mental health struggles
A pyjama brand raising awareness and funds to help people struggling with mental health issues launched today.
New gender-neutral Pjoys will feature graffiti designs “delivering mental health messaging”, a percentage of all proceeds will go to the Samaritans, and the charity’s helpline number will appear on all care labels and packaging. Inspirational stories will also be posted for customers on the Pjoys website.
The Crowdfund-sponsored brand comes from EY Entrepreneur of the Year Michelle Morgan, who came up with the idea after experiencing her own burnout, anxiety and depression.
During recovery Ms Morgan wondered if...